Dulux Trade has appointed Channel T to handle their trade communications following a 4-way pitch process.
The Dulux Trade Division markets paint and accessories to painters through a national store distribution network made up of company-owned Dulux Trade Centres and partner stores such as Inspiration Paints.
Channel T will be responsible for strategic planning, and communication rollout across core communication channels.
Dulux head of trade marketing John Tamblyn said: “We were really impressed with Channel T’s strategic, creative and channel planning.
“Channel T helped us map out our path forward as well as develop some strong creative ideas and channel plans that will make a real difference to how we communicate and engage with painters.
Channel T MD Paul Rhodes added: “When you think of premium paint you think of Dulux.
“Like many Australians, I’ve had many a good experience in painting with Dulux around the home, and as a marketer, I have admired the Dulux brand for its innovation and quality.
“We are looking forward to helping make a difference to the Dulux Trade business now and in the future.”
Channel T has offices in Melbourne and Sydney and leads brand strategy and communications for a variety of consumer and B2B brands.