Channel T Wins Strategy And Communications Work For Dulux Trade

Channel T Wins Strategy And Communications Work For Dulux Trade
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Dulux Trade has appointed Channel T to handle their trade communications following a 4-way pitch process.

The Dulux Trade Division markets paint and accessories to painters through a national store distribution network made up of company-owned Dulux Trade Centres and partner stores such as Inspiration Paints.

Channel T will be responsible for strategic planning, and communication rollout across core communication channels.

Dulux head of trade marketing John Tamblyn said: “We were really impressed with Channel T’s strategic, creative and channel planning.

“Channel T helped us map out our path forward as well as develop some strong creative ideas and channel plans that will make a real difference to how we communicate and engage with painters.

Channel T MD Paul Rhodes added: “When you think of premium paint you think of Dulux.

“Like many Australians, I’ve had many a good experience in painting with Dulux around the home, and as a marketer, I have admired the Dulux brand for its innovation and quality.

“We are looking forward to helping make a difference to the Dulux Trade business now and in the future.”

Channel T has offices in Melbourne and Sydney and leads brand strategy and communications for a variety of consumer and B2B brands.

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