In case you missed it, the Champions League final was brought to a standstill when a streaker managed to make it past security and break onto the pitch at Wanda Metropolitano stadium in Madrid.
The streaker, who has since been revealed as Instagram model Kinsey Wolanski, ran onto the pitch in the first half of the game wearing not much else besides a g-string swimsuit with the words ‘Vitaly Uncensored’.
It turns out, however, this was no ordinary streak. It was actually an advertisement for an X-rated website of the same name, run by her YouTuber boyfriend Vitaly Zdorovetskiy, who invaded the 2014 World Cup final.
Wolanski’s stunt, which cost her nothing more than a brief stint in jail, earnt Zdorovetskiy a cool $3.97 million in advertising ($AU5.7m), according to sports betting and business expert Darren Rovell.
$3.97 million: Value, in equivalent advertising time as of 5:30pm ET, garnered by Vitaly Uncensored, an adult site featured on the clothing of streaking model Kinsey Wolanski, according to @ApexMGAnalytics. Wolansky is girlfriend of YouTuber Vitaly Zdorovetskiy, who owns the site pic.twitter.com/R3obTmdKYU
— Darren Rovell (@darrenrovell) June 1, 2019
Zdorovetskiy essentially placed an ad in a primetime slot, for the price of absolutely nothing, aside from perhaps his girlfriend’s dignity.
You can watch the cheeky ‘ad’ below.
Taking to Twitter after the stunt, the YouTuber posted an image of the streak with the caption, “I can’t wait to marry you.”
And, it appears Wolanski has done well for herself in the wake of the stunt too, with the model earning more than 1.9 million followers on social media, jumping from 316,500 on Friday to 2.5 million at the time of publishing.
However, Wolanski recently revealed via Twitter her Instagram account had been hacked and shut down, potentially making all her effort for nothing.
MY INSTAGRAM HAS BEEN HACKED 💔
— Kinsey wolanski (@KinseyWolanski) June 2, 2019