Carat Swipes Medibank Account From Huckleberry

Carat Swipes Medibank Account From Huckleberry

Carat has announced it has won the media duties for Australia’s largest private health insurer, Medibank, pinching the client from sister company Huckleberry.

Carat’s scope of work includes strategy, planning, investment, social and direct for Medibank and AHM brands.

Speaking of the win, Carat CEO Simon Ryan said, “Medibank is a great Australian brand and we are very excited to be appointed to work with them. The team at Carat alongside specialist divisions Carat Direct and Carat Connect delivered an outstanding proposition to Medibank with a real focus on driving business growth through redefining the value of media.

“The Medibank team is a pleasure to work with and they recognise the need to look at the changing landscape in a different way to drive business success. We look forward to delivering on our Carat product platform and with the wider Dentsu Aegis Network to make a positive difference”.”

Luke Littlefield, Dentsu Aegis Network CEO said, “I congratulate Carat on this win, they provided an excellent response to the brief and I am confident they will be a great partner for Medibank. I would also like to commend Carat’s sister agency, Huckleberry, who pitched strongly as the incumbent. Whilst it is difficult to see one of our agencies miss out, we are really pleased to keep this great business within the wider Dentsu Aegis Network Group.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]