Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.
Headquartered in Sydney, Event Hospitality & Entertainment Limited is Australia’s premier entertainment, hospitality and leisure company. It currently operates in the Entertainment and Hospitality sectors in Australia, New Zealand, Germany and the United Kingdom.
Victoria Doidge, director brand, strategy and communications at EVENT, said of the appointment: “We were looking to consolidate our media efforts with a single agency partner able to plan and execute strategically across all channels. Carat was selected following a competitive pitch, with the agency’s data consultative capabilities a key differentiator to their success.”
Paul Brooks, CEO of Carat ANZ, said the partnership stemmed from “shared priorities and areas of focus” between the two brands.
“Event Hospitality and Entertainment shares our passion for and focus on data strategy as ‘make or break’ for all brands, Carat included, heading into the future. We look forward to working with them to leverage the combined data power of their impressive brand portfolio.”