The campaign celebrates individuality and exemplifies the new muses of fashion that represent individual tastes and unique personal style – all shoppable on TheIconic.com.au and delivered within three-hours in Sydney and Melbourne.
The new guard of fashion influencers: Australian film and television actress Samara Weaving, Grammy-winning UK superstar Foxes, and international streetstyle icon Julia Sarr-Jamois, each of whom has paired with a hero brand from The ICONIC’s curated range of international and local Australian labels, and have brought their unique personal style to the new season’s looks.
Julia Sarr-Jamois lends her unique brand of cool girl confidence and innovative styling to the collection of on-trend looks from British high street brand River Island.
Foxes imbues a blend of strength and femininity that perfectly complements the fresh contemporary aesthetic and flirty feminine silhouettes of Cameo’s summer offering.
Samara Weaving will model the latest collection of vintage-inspired, festival-ready looks and beachwear by local favourite, Tigerlily.
“Our customers are always on the lookout for exciting fashion inspiration, so our new icons campaign identifies unique style influences that are all about this season’s looks. As THE ICONIC continues to give our customers the absolute best online fashion experience in Australia & NZ, we see these collaborations as a great way to showcase the trends and brands making an impact right now by working with interesting tastemakers from around the world,” said Adam Jacobs, managing
director and co-founder of THE ICONIC.
Fashion lovers are invited to join the celebration and Instagram their personal New Icons Of Fashion with hashtag #NewIconsOfFashion for the chance to win a $250 shopping spree at THE ICONIC.