Caltex broadens Tongue's remit

Caltex broadens Tongue's remit

EXCLUSIVE:Fuel supplier Caltex has extended the remit of Sydney independent agency Tongue as its digital agency after extending their existing contract.

The agency has been handed a remit to re-examine the brand, which also has a number of convenience stores in its petrol stations to exploit more long-term opportunities, as well as redeveloping the Caltex.com.au site.

Mark Leathan, brand advertising and marketing communications manager, said: “Caltex has a strong and continuing commitment to digital and we’re working with Tongue to develop a framework for identifying and prioritising the ongoing opportunities it presents, as well as executing the business critical programs.”

Tongue also works with BlackBerry, which will be launching a new campaign this year as it launches its make-or-break new operating system and phones.

Tim Sexton, managing partner of Tongue, said: “We’re delighted to be reappointed to work with such an important Australian company at a time when digital in all its forms presents significant challenges and opportunities, and look forward to continuing to help deliver against Caltex’s vision for its business.”




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]