B&T Goes Back To School With New Publishing Deal With RMIT

B&T Goes Back To School With New Publishing Deal With RMIT

Australia’s most kickass media, marketing and pr site and magazine, B&T (that’s us!), is now available as part of Melbourne’s rmit university’s informit’s extensive collections.

The deal means B&T will become an authoritative organ for RMIT students interested in all things media and advertising. Not only is B&T first with news online everyday, it produces six bi-monthly magazines each and every year.

Its journalism extends from providing daily briefings on marketing, media and advertising to detailed feature content, opinion pieces, and insightful and exclusive content.

RMIT Publishing business development manager, Emma Barker said the signing represents a highly valued addition to Informit’s Business Collection.

B&T is a leader in its field, the content will contribute to Informit, enhancing its reputation as a leading resource for business and marketing content,” said Barker.

“This content will resonate with customers of Informit’s Business Collection and we are excited to help expand B&T’s reach to the next leaders in advertising and marketing via Informit.”

B&T’s editor-in-chief, David Hovenden, added: “We’re thrilled to be associated with such a wonderful institution as RMIT and hope its students and business partners find their experiences with B&T – both online and in print – informative, entertaining and well worth a read. Encouraging ‘new blood’ into our industry is utterly vital and we thank RMIT for the opportunity to do just that.”

Residing in Sydney B&T has its finger on the pulse of advertising and marketing news with a presence in Australia’s media industry heartland.

The publication also has a number of events with both 30 Under 30, presented by The Newspaper Works, Daze of Disruption coming up in May.

 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]