Round Two Of B&T Awards Shortlist Is Out!
Yesterday we dropped part one of the B&T Awards shortlist, and today is the final round. Without further ado we’re happy to reveal the second instalment of nominees for the B&T Awards 2016.
With an unprecedented 423 submissions received for 34 categories, the judges have been scratching their heads trying to figure out who is worthy of receiving a shiny trophy and a pat on the back for all their hard work.
We want to give a special shout out to all the non-agency judges who took time out of their busy day to judge the entries.
More than 800 people are expected to attend this year’s awards, which will be held at Sydney Town Hall on Friday 18 November. Twitter has come on board this year as the principal sponsor, so grab your tickets now to avoid missing out on the night of nights!
These nominees don’t need to attend the live judging day.
Now here is part two of the shortlist for the B&T Awards 2016:
Category name | Entry name | Company/Agency |
Best Ad Campaign | Campbell’s: We’ve got a soup for that! | Arnott’s and TKT Sydney |
Best Ad Campaign | Bonds – The Boys | Clemenger BBDO Melbourne |
Best Ad Campaign | Best Biscuit | Cummins&Partners |
Best Ad Campaign | Ricky Gervais Anti-Ad Series for Optus | Emotive |
Best Ad Campaign | Operation Boomerang | The Monkeys |
Best Ad Campaign | Smart Girls Equal Future | TBWA Melbourne |
Best Digital Campaign | Make Dinner Time Matter – Masterfoods | Clemenger BBDO Sydney |
Best Digital Campaign | Amnesty International Unblocker | Colenso BBDO |
Best Digital Campaign | Reword | Leo Burnett Melbourne |
Best Digital Campaign | St.George Everyday Banking – The Power of Thumbs | Saatchi & Saatchi |
Best Digital Campaign | M.J. Bale Uncrushable | TBWA\Sydney & Eleven |
Best Media Campaign | Lucy the Robot | Atomic 212° Group |
Best Media Campaign | John West Unlimited | Cummins&Partners |
Best Media Campaign | Smart Girls Equal Future | TBWA Melbourne |
Best Media Campaign | GAYNZ | TBWA Melbourne |
Best Media Campaign | Build Your LEGO Christmas | UM |
Best PR Campaign | Krispy Kreme American Classics | Eleven & TBWA\Sydney |
Best PR Campaign | #AirlineWager | Host |
Best PR Campaign | Most Sustainable Tuna | Mango Communications with Cummins&Partners and Initiative Media |
Best PR Campaign | Western Sydney University: Unlimited | Red Agency, We.Collective and Western Sydney University |
Best PR Campaign | Twitter – #PositionOfStrength | thrive pr + communications |
Best Programmatic Trading Team | The First Media Neutral Trading Desk | Accuen Australia |
Best Programmatic Trading Team | Raising The Steaks and Cutting The Fat – Meat & Livestock Australia Iron Beef | Cadreon |
Best Programmatic Trading Team | Commonwealth Bank Programmatic Team | Commonwealth Bank of Australia |
Best Programmatic Trading Team | The Digital Engine Room Powering Brands Through Digital Transformation | GroupM Connect |
Best Programmatic Trading Team | Xaxis Australia | Xaxis Australia |
Best Use of Mobile | HYUNDAI THE “DEALER STEALER” | Initiative Media |
Best Use of Mobile | AMEX Airport | InMobi / Mindshare / AMEX |
Best Use of Mobile | Wild About Whales app – Australia’s first ever whale watching app | Mobiddiction |
Best Use of Mobile | LandCruiser Emergency Network | Saatchi & Saatchi |
Best Use of Mobile | eBay Australia Virtual Reality Department Store | Traffik and Pulse Communication |
Best Use of Real-Time Marketing | Lucy the Robot | Atomic 212° Group |
Best Use of Real-Time Marketing | We’ve got a soup for that – Campbell’s Soup | Arnott’s and TKT Sydney |
Best Use of Real-Time Marketing | Sydney Opera House #comeonin | DDB |
Best Use of Real-Time Marketing | #AirlineWager | Host |
Best Use of Real-Time Marketing | Malcolm Underwood | We Are Social |
Best Use of Social Media | Bonds – The Boys | Clemenger BBDO Melbourne |
Best Use of Social Media | SNICKERS – Hungerithm | Clemenger BBDO Melbourne |
Best Use of Social Media | Sydney Opera House #comeonin | DDB |
Best Use of Social Media | #AirlineWager | Host |
Best Use of Social Media | First Ever Facebook Live Online Leaders’ Debate by news.com.au | news.com.au |
Best Use of Sponsorship | Cadbury & The Voice: A Sponsorship to Sing About | Carat Melbourne |
Best Use of Sponsorship | John Boston & Triple M: The Aus One Day’er | Carat Sydney |
Best Use of Sponsorship | Tropfest | Cummins&Partners |
Best Use of Sponsorship | #AirlineWager | Host |
Best Use of Sponsorship | Optus Support Network – Olympics | The Works |
Content Marketing Strategy of the Year | Lucy the Robot | Atomic 212° Group |
Content Marketing Strategy of the Year | A Campaign 65 Million Years In The Making – Jurassic World: The Exhibition | Columbus, Dentsu Mitchells, Isobar |
Content Marketing Strategy of the Year | Krispy Kreme American Classics | Eleven & TBWA\Sydney |
Content Marketing Strategy of the Year | Canon: The Lab | Leo Burnett Sydney |
Content Marketing Strategy of the Year | I LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES… | PHD MEDIA |
Data-Driven Marketing | Youfoodz | Alley |
Data-Driven Marketing | SNICKERS – Hungerithm | Clemenger BBDO Melbourne |
Data-Driven Marketing | Searching for a Safer Victoria – Fire Ready | Columbus |
Data-Driven Marketing | Samsung brainBAND | Leo Burnett Sydney |
Data-Driven Marketing | Smart Segments: How To Find People Who Will Pay For News | News Corp Australia and UM |
Marketing Technology Company of the Year | Krux Drives Marketing Innovation Through Intelligent Data | Krux Digital |
Marketing Technology Company of the Year | PLAYGROUND XYZ | PLAYGROUND XYZ |
Marketing Technology Company of the Year | RadiumOne | RadiumOne |
Marketing Technology Company of the Year | Personalised Video CX | Smart Video Australia |
Marketing Technology Company of the Year | TubeMogul’s Year of Innovation | TubeMogul |
Media Brand of the Year | oOh!media’s UNMISSABLE Story | oOh!media |
Media Brand of the Year | Seven Network | Seven Network |
Media Brand of the Year | Taste.com.au | Taste.com.au |
Media Brand of the Year | The Voice | The Voice |
Media Brand of the Year | VICE Australia | VICE Australia |
Media Sales Team of the Year | CarAdvice.com: Media Sales Team of the Year | CarAdvice.com |
Media Sales Team of the Year | Multi Channel Network | Multi Channel Network |
Media Sales Team of the Year | The Nova Entertainment Experience | Nova Entertainment |
Media Sales Team of the Year | Spotify Australia | Spotify Australia |
Media Sales Team of the Year | Val Morgan | Val Morgan |
Young Achiever of the Year | Christopher Colter | UM |
Young Achiever of the Year | Nick Thomas | MediaCom |
Young Achiever of the Year | Ryan Manning | MediaCom |
Young Achiever of the Year | Simon Williams | The Dentsu Aegis Network |
Young Achiever of the Year | Tom & George McQueen | Clemenger BBDO Melbourne |
Good luck everyone and congratulations to the nominees. Also, a big thanks to all the wonderful sponsors. See you all on the big night!
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.