Broadsign has announced the renewal of its partnership with Tonic Health Media.
The partnership will see Tonic Health Media continue to employ Broadsign’s DOOH marketing platform for all campaigns across more than 5300 medical practices, pharmacy and allied health environments.
Tonic’s place-based media and digital assets are positioned in trusted, contextually relevant environments where the audience is making decisions about their health and wellbeing, reaching over 16 million Australians every month.
Tonic Health Media will utilise Broadsign Control to enable campaign automation and content delivery across their digital signage network.
Broadsign’s digital signage automation software enhances content and ad distribution process at scale.
Tonic Health Media will also introduce programmatic capabilities to their DOOH network utilising Broadsign Reach, Broadsign’s supply side platform (SSP).
Broadsign Reach is designed to connect DOOH publishers with new types of digital media buyers, making their inventory available across the globe and delivering incremental advertising sales.
Tonic Health Media CEO Dr. Matthew Cullen (featured image) commented: “We’ve been working with Broadsign for a few years now.
“Our valued partnership enables advertisers and sponsors to deliver geo-targeted messages that activate the audience at a time when they are most engaged with their health and lifestyle.”
He added: “Broadsign’s platform is an end-to-end automated digital signage solution, enabling our place-based media to reach current and new media buyers to maximise our advertising revenue as we seek to connect to more people in the health & wellbeing market.”
Broadsign ANZ sales director Ben Allman commented: “By integrating with Broadsign Reach, Tonic Health Media’s inventory is now available to over 28 different demand side platforms, opening them up to new advertiser categories, new brands and previously untapped digital ad dollars.
“It’s exciting to see their extensive network becoming available to a wider range of media buyers wanting to reach a captive audience seeking health advice.”