Leading independent media and growth agency Bohemia has joined forces with the world’s largest independent buy-side advertising platform Sizmek.
The new partnership will deliver enhanced digital media performance for Bohemia’s growing client list, which includes News.com.au, Plush, Schneider Electric, Caltex, Freedom and Racing Victoria.
As part of the partnership, Bohemia and Sizmek have created a bespoke Target Audience Guaranteed Solution “TAG”, which will offer Bohemia clients a risk-free, one hundred per cent on-target audience and one hundred per cent viewable media buy.
This market-first initiative will offer Bohemia’s clients zero risk when running programmatic campaigns and will drive significantly enhanced performance, media and brand results.
Bohemia’s clients will benefit from deeper access to the world-class programmatic intelligence, data and creative optimisation capabilities of Sizmek’s newly overhauled demand-side platform.
The new partnership is symbolic of Bohemia’s focus on offering transparency and client-centricity to the media.
Bohemia head of performance James Collier said: “As an agency, we wanted to find a solution and a path back to trust and confidence in programmatic marketing.
“Our partnership with Sizmek and the development of the Target Audience Guaranteed (TAG) product does just that”.
Sizmek’s recently appointed APAC GM Peter Hunter said: “The partnership with Bohemia is indicative of Sizmek’s renewed focus on delivering innovative, transparent and effective results for clients across Australia and the wider APAC region.
“We’re leading the way when it comes to creating bespoke client solutions and creating successful, long term relationships with agencies”.