It appears Match Media’s rebrand to Blue 449 has worked wonders as the Publicis-owned media company has stormed to the top of February’s new business wins table.
The data, collated by global business consultancy firm R3, saw Blue 449 jump three spots to number one with wins that included Southern Cross Travel Insurance, 20th Century Fox and the National Breast Cancer Foundation.
Havas had a super February, jumping six spots to snare second on the list with wins that included Kia and Key Pharmaceuticals.
MediaCom dropped a spot but picked up third position with wins that included Uber and George & Mildred Eyecare.
Starcom lost its top spot, falling three spots to fourth. And 2016’s star performer, OMD, jumped a spot to round out the top five.
Check out the chart below for the top 20 for the month of February.