Big Mobile, a digital ad-tech solutions company, and Near, a human mobility platform have joined forces in New Zealand to offer advanced audience curation & marketing capabilities to brands and agencies.
Through the partnership, Big Mobile will be responsible for taking Allspark, Near’s flagship product, to market in New Zealand.
The product enables marketers to access audience and location data, leverage it for audience curation, run marketing and get attribution reports.
Allspark has been recognised as the Digital Product of the Year from IAB New Zealand in the past.
The two companies have worked together previously but have now signed a long-term deal empowering clients do better marketing and get rich consumer insights.
Big Mobile NZ country manager, Michael Buhagiar said: “This exciting deal gives a clear message to our clients that they can get the very best audience data in New Zealand from Near directly through Big.”
Big Mobile CEO, David Green added: “Understanding audiences and providing unique data to target segments is becoming increasingly important and we see this partnership as pivotal.
“We are thrilled to join forces to create a powerful partnership.”
Near co-founder and chief revenue officer, Shobhit Shukla said: “We have seen great adoption for Allspark in New Zealand.
“Near is heavily investing in further adding unique data sets to enhance its core IP and help brands deliver superior consumer experiences.
“We know Big Mobile has a very strong team, and the partnership will help us unlock the synergies of a powerful product and local team expertise to achieve our targets.”
Currently analysing data from over 1.6 billion users globally, the Near platform provides real world intelligence on people and places, in a privacy-led environment.
Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan.