Bauer’s Now To Love Breaks A New Record Of 2.1m Unique Audiences

Bauer’s Now To Love Breaks A New Record Of 2.1m Unique Audiences
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Bauer Media’s Now to Love has broken a new record of 2.1m unique audiences.

Original and local content produced by the Now to Love editorial team was the key driver of engagement across the site in March.

Readers also spent an average of 3 minutes and 38 seconds reading and watching MAFS content.

Royals and parenting content that speaks to Australians is also a key driver of engagement with audiences. Advertiser led native content is delivering an average dwell time of 3:59 seconds.

Now To Love digital content director, Fiona Baker (featured image) said: “It’s very exciting to see the impact Now to Love has had in such a cluttered and competitive category, especially as we’ve only been around for a little over two years.

“Our strategy to deliver original and targeted content our audience is hungry for – and in the past couple of months that has been all things reality TV and Royals – has certainly been behind our staggering success of recent months, along with the unrivalled opportunity to collaborate brand-first with heritage magazines like Woman’s Day, Women’s Weekly and TV Week.

“We’ve also recently unveiled a refreshed and redesigned platform to give audiences more of what they want and upgrade the user experience.

“All in all, it’s been our honed and well-thought out content and audience development strategy that has seen Now to Love garner such a strong and engaged Australian audience.”

The overall network numbers according to Roy Morgan audiences show that UAs visiting the wider To Love brand networks sites, including recently launched food site womensweeklyfood.com.au and homestolove.com.au, have grown 9 per cent month on month, and 29 per cent year on year.

PVs are up a massive 112 per cent year on year to 15.9m with dwell times for articles double that of the market average.

With Bauer Media’s Homes to Love brand network, the site’s monthly digital audience has more than doubled in the last 6 months (up 118 per cent in UAs and 120 per cent in PVs).

Bauer’s Homes category social accounts have also grown a huge 62 per cent year on year to a combined total of 3.6 million social connections across Facebook, Instagram and Pinterest.

Homes & Food, Bauer Media digital content director, Amber Manto said: “Homes to Love’s growth has been assisted by the acquisition of Inside Out and Country Style.

“This acquisition has created opportunities for us to reach a new audience, and develop even more engaging content covering every life stage and budget.

“The next exciting chapter for homestolove.com.au is the introduction of our new directory section, which will give users access to listings of trusted experts and suppliers to help them build, renovate and style their dream home.”

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