Bauer Unveils New Influencer Network The Associates

Bauer Unveils New Influencer Network The Associates

Bauer Media has announced the launch of The Associates; a curated influencer network within Bauer’s insight-led brand entertainment division, Story54.

The Associates division was created to give clients access to a talent pool of over 500 individuals including Bauer editorial talent, industry talent, micro, macro and mega influencers for client campaigns that run across the Bauer Media network.

The Associates influencers will be pre-qualified for engagement and effectiveness for our audiences and brands, taking a data led approach to selecting appropriate talent for creative solutions.

“We know that our own editors and contributors influence our audience in their areas of expertise, and social platforms have given us another place to have this conversation. By launching The Associates we hope to extend this highly successful model by introducing a wider of pool of talent. We are not managing talent as much as we are curating and matching the best talent in market with our premium brands. This network will allow us to take our expertise and ability to influence to our clients and remove the guesswork around choosing appropriate talent for clients” said Jane Waterhouse, general manager of Bauer Media’s Story54

To lead the program, former fashion marketer Kendell Bardenhagen has been appointed as Story54’s talent manager. Of her appointment, Kendell said, “I’m extremely excited to be joining such an iconic business. There are so many opportunities to grow The Associates into a major driver of effective client campaigns and I can’t wait to contribute to that process.”

“Our ability to streamline the influencer selection process combined with the strength of our trusted magazine brand networks and category expertise will make Story54 even more efficient and competitive in market.”




Please login with linkedin to comment

Bauer Media The Associates

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]