Australia’s Media Monitoring Sector Disrupted With Entry Of Streem

Australia’s Media Monitoring Sector Disrupted With Entry Of Streem
Nina Harriott
By Nina Harriott



Australia’s tightly-held media monitoring sector will gain a new full-service competitor this week that is set to re-invent media intelligence.

Founded by Elgar Welch (a former adviser in the Prime Minister’s office) and Antoine Sabourin (a French-born software engineer), Streem is a full-service media monitoring platform across online, print, TV, radio and social.

Streem delivers customers real-time news alerts and media within minutes of publication or broadcast – direct to their desktop and mobile. Customers can also evaluate the public’s reaction and engagement in their stories through Streem’s live audience data measurement – also in real-time.

Streem’s real-time media intelligence infrastructure is backed by three years of R&D, 18 months of customer commercialisation and significant uptake across the market.

It’s this research and development that convinced Quantium chairman Tony Davis and former ACCC chairman Graeme Samuel to join Streem’s advisory board, according to Welch.

“We spent three years building and commercialising Streem, and the more we spoke to our corporate and government customers, the more dissatisfaction we uncovered with the old-world providers. Customers want speed, flexibility to monitor and transparent pricing,” he said.

“We’ve been delivering Streem to customers for 18 months and have chosen to officially launch now with the backing of not only a great board, but some key clients including Australia’s biggest sports league, major government departments, household consumer brands and top 100 ASX corporates. We’re thrilled about the growth we’ve experienced and the organisations preparing to shift to Streem.”

Davis added: “We are witnessing the emergence of another powerful data and technology-enabled disruptor in the Australian business landscape.

“With its fast and accurate platform, impossible to match with human processes alone, Streem will allow organisations to manage their media and audiences with far greater effect and resonance.”




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