This weekend, Art Series Hotel is set to launch ‘Art in Micro’, an exhibition of micro art – the next big thing in the art world.
Starting this week, check-in guests will be handed a magnifying glass, along with a catalogue of the tiny artwork and prompted to find every micro art piece – some of which may prove to be all too tricky to see with just the naked eye.
Guests who can find the art, and promote the exhibition, will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay.
Art Series Hotel’s marketing director, Ryan Tuckerman said: “We have a rich history of supporting and exploring contemporary art forms, and believe micro art will be of particular fascination this exhibition season.
“Across the 8 of our Art Series Hotels, over 40 pieces of micro art have either been purchased directly from artists around the world or have been loaned.
“We’re inviting guests to stay the night and find the art.”
The exhibition features artwork such as; sculpted pencil leads by Salavat Fidai, the ceramic miniatures of Jon Almeda, micro dioramas of urban decay from Joshua Smith and micro watercolour on canvas by Varvara Razakova.
Thinkerbell chief creative Tinker, Jim Ingram said: “It’s amazing how something so small can have such an impact, everyone on the project has been in absolute awe of the level of detail these artists go to with their craft.”
Art Series Hotels
Marketing Director: Ryan Tuckerman
Marketing Executive: Matthew Lokan
Special thanks to
Curatorial Advisor: Jane O’Neil
Exhibition Advisor: Jon Beinart
Artist: Joshua Smith
Artist: Salavat Fidai
Artist: Vavara Razakova
Artist: Jon Almeda
The team at Betty Wants In
Media Thinker: Madeleine McConnachie
Head of Production: Sam Cavanagh
Lead Thinker: Aden Eltchelebi
Chief Thinker: Adam Ferrier
Lead Creative Tinker: Tom Wenborn
Lead PR Thinker: Georgie Cavanagh
Chief Creative Tinker: Jim Ingram