AppNexus comes down under; signs on Fairfax and Mi9

At tech company, AppNexus, has come down under and is opening up an office in Sydney, already working with clients such as Fairfax, Mi9, Xaxis and Big Mobile.

The move down under aims to capitalise on the increasing field of programmatic buying in the Australian marketplace.

Check out the full release below.

APPNEXUS EXPANDS TO AUSTRALIA TO CAPTURE RAPIDLY GROWING PROGRAMMATIC MARKET

Leading Ad Tech Company Catalysing Global Appetite for Programmatic Advertising Signs Flagship Clients Fairfax, Mi9, Xaxis and Big Mobile

New York and Sydney – March 18, 2014 – AppNexus, which offers the industry’s most powerful, open and customisable advertising technology platform, announced today that it has extended its operations to Australia, opening an office in Sydney, to capitalise on the rapidly growing programmatic marketplace in the region. David Osborn, formerly VP, Global Accounts, will lead AppNexus’ effort as VP, Sales for Asia-Pacific.

As the world’s largest independent ad tech company, AppNexus serves the most innovative buyers and sellers of Internet advertising in 53 countries around the globe. With its expansion to Australia, AppNexus is now working with Mi9 and Fairfax Media, two of the region’s largest publishers, as well as a leading agency trade desk, Xaxis Australia. Other important trading desks in the region are also connected to the AppNexus platform, as well as Big Mobile, a leading mobile media and solutions specialist.

Marc Barnett, Commercial Director at Mi9 said, “AppNexus now powers our ad serving, our exchange, and our growing publisher trading desk, and they will be the single platform Mi9 uses to lead the market to full programmatic adoption across channels. We are also looking to partner with AppNexus further in the rapidly growing mobile and tablet ad space.”

Tereza Alexandatros, Director of Digital Ad Development at Fairfax Media said, “We utilise the AppNexus platform as a part of our overall advertising tech stack, enabling Fairfax to trade programmatically with advertising partners. AppNexus integrates seamlessly with our other tech partner platforms allowing us to deliver our highly-creative advertising solutions across our broad network of inventory.”

Timothy Whitfield, Operations Director for Xaxis Australia said, “Selecting AppNexus as a display DSP partner for Xaxis Australia was a strategic decision, and in a short period of time it’s yielded stellar results. The AppNexus relationship fulfills all three key strategic objectives for Xaxis. First; it allows Xaxis to get access to all premium Australian inventory that is purchased via the GroupM trading agreements. Second, the AppNexus platform is fully integrated with the Xaxis DMP, which is unparalleled in the Australian market. Finally; AppNexus’ industry experts have boots on the ground here in Sydney. All of these ingredients together form a perfect partnership.”

“AppNexus technology powers digital marketplaces around the globe, and I am thrilled by the opportunity to work with such a sophisticated set of clients here in Australia,” said David Osborn, VP, Sales for Asia-Pacific, AppNexus. “Supporting industry leading media companies as well as top buyers throughout the region is an important part of our mission to power the advertising that powers the Internet.”

The Australian market for programmatic buying has made a massive leap forward over the past few years. IDC predicted that RTB spending would reach $74 million in 2013, an increase of 105% from 2012. eMarketer expects that figure to nearly double this year to $131.7 million.

According to a study conducted for the IAB Australia (by PwC), Internet advertising revenues in Australia increased 15.7% in Q2 2013 to $971.9 million, compared to $840 million in Q2 2012. Mobile advertising growth in the market was particularly strong, increasing 161.3% in Q2 2013 to $45.9 million compared to $17.6 million in Q2 2013.

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