Out-of-home player APN Outdoor is once again bringing the Olympic spirit to the streets after the success of its Summer Olympics 2016 campaign for the Australian Olympic Committee (AOC).
APN Outdoor has teamed up with the AOC to amplify the Winter Games action taking place in PyeongChang, starting today, and to support the 51 athletes selected to represent Australia.
The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre-game hype, final team announcements, daily countdowns, and special messages from the AOC and winter athletes.
Over the course of the games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual ‘meet the team’ creatives.
APN Outdoor chief executive James Warburton said: “The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports.”
Strath Gordon, head of public affairs and communications at the AOC, said: “We are thrilled to work with APN Outdoor again to engage and excite Australians.
“The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic team is world class and we hope the entire nation tunes in to support this amazing team of athletes.”