Amber Robinson Joins Bauer As BeautyHeaven Boss

Amber Robinson Joins Bauer As BeautyHeaven Boss

Bauer Media has named Amber Robinson as the new General Manager of the beautyheaven Group.

Amber is a digital leader with over 17 years experience in online strategy, social media, journalism and digital communities. After leading the Essential Parenting website network at Fairfax Media for 6 years, most recently Amber was responsible for key accounts at social media agency and web analytics start-up Digivizer, including a stint as Digital Lead for Microsoft’s Australian subsidiary.

Michael Fuyala, Bauer Media’s acting general manager of Digital Publishing said: “Amber’s track record in digital media makes her the perfect lead for beautyheaven, BEAUTYDIRECTORY and Trial Teams. With Amber as GM, the network will focus on elevating video content and developing bespoke sales integrations for advertisers.”

Amber added: “I’m so excited to have joined the beautyheaven group. We have an incredibly dedicated community who have contributed over 250,000 reviews to the site. I look forward to developing new ways to grow our audience and help drive beauty purchasing decisions. This deeply engaged community lends itself to a variety of brand integration and commercial opportunities which we’ll be rolling out in 2018 – it’s going to be an exciting year.”

beautyheaven is Australia’s biggest and most comprehensive beauty review database. Combining user-generated content and the best in beauty and health editorial, beautyheaven.com.au reaches over 2 million page views every month. Beautyheaven’s 2017 readership survey, found that 95% of respondents said that they felt the reviews on beautyheaven were credible and trustworthy.




Please login with linkedin to comment

Amber Robinson Appointments Bauer

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]