Amazon Consolidates Billion-dollar Global Media Account With IPG

Amazon Consolidates Billion-dollar Global Media Account With IPG

After launching a review of its global media planning and buying business in September, retail and tech behemoth Amazon has reportedly decided to consolidate the much sought-after duties with IPG Mediabrands.

According to AdWeek, the review saw a group of Publicis Media agencies battle it out against a “holistic solution” group that was made up of teams from a number of IPG agencies including Initiative, which has been Amazon’s media agency of record since 2013.

WPP-owned agency MEC currently handles the digital buying duties for Amazon in the US, but a spokesperson for MEC told AdWeek it didn’t participate in the latest review. 

Amazon’s media account is estimated to be worth US$1 billion.

The news comes as retailers prepare for the huge threat that is Amazon to officially launch Down Under, with one report suggesting its arrival could well be a boon for Aussie ad agencies.

 




Please login with linkedin to comment

Amazon ipg IPG Mediabrands

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]