Last night saw the return of the MADC (Melbourne Advertising & Design Club) creative awards.
It was a gathering of the Melbourne creative advertising industry to celebrate the best examples of local creativity in 2018.
AJF Partnership and The Sweet Shop won two film awards for their ‘Hipsters’ and ‘Callum Murray’ films for Dare iced coffee.
AJF Partnership, a GrowthOps business, is the creative agency behind both campaigns, while the Sweet Shop was the production company for the films.
In recognising the films the jury described ‘Hipsters’ as a “Brilliant use of humour to create a memorable film from a universal insight, perfect for the brand.”
They added that ‘Callum Murray’ was “A fun way to express the brand. Great scripting, with a laugh out loud execution.”
Partner and Executive Creative Director at AJF Partnership, Josh Stephens said, “It was great to have the MADC back supporting our local industry and it was great to see such a high standard of work.
“We’re very proud to have AJF pick up two of only three film awards given the quality of film creative that comes out of Melbourne.”
AJF Partnership is one of Australia’s largest and most effective creative agencies.
It is the only Australian agency to ever win the Grand Effie twice, and this year won silver and bronze Effie awards.