Agent99 Wins Australia’s First Subscription Box Community

Agent99 Wins Australia’s First Subscription Box Community

Independent agency, Agent99 Public Relations is thrilled to announce the signing of SubscriptionBox, Australia’s first-ever online marketplace where consumers can browse, compare and shop Australian and International subscription boxes & gifts all in the one place.

Subscriptions boxes are the latest consumer craze to hit Australia, and the concept is simple: customers sign up for regular deliveries of curated items hand-picked by the vendor. Since 2010 the subscription box industry has exploded in the US making up an industry worth billions, and it won’t be long before Australia follows the trajectory of the international market.

SubscriptionBox will cater to the next generation of retail by bringing together a passionate community of eager shoppers seeking both the convenience and surprise that every subscription box delivery brings.

Subscription_box_logo-01 (1)

Agent99 PR is rolling out a strategic three-month PR campaign to increase brand visibility and promote Subscription Box as an industry leader in the online retail space. The campaign is also set to achieve maximum publicity and exposure for products available from SubscriptionBox and drive interest and visitation to the online marketplace in the lead up to Christmas.

CEO and founder of SubscriptionBox Sarah Costin will be profiled throughout the campaign. She said: “We are delighted to be partnering with such an energetic and driven public relations agency. Agent99 PR’s ability to bring forward thinking ideas to our campaign was impressive and in line with our distinctive approach. We look forward to working with them in delivering exciting and unique subscription boxes to the Australian public.”

Sharon Zeev Poole, director of Agent99 said, “SubscriptionBox is a thrilling addition to the expanding client list of Agent99, one that we are very proud of. We are pleased to be working with such an innovative and lively business. Our creative and relentless approach to achieving our client KPI’s will no doubt deliver beyond expectations.”




Please login with linkedin to comment

Diabetic Living Industry profile

Latest News

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing
  • B&T Exclusive

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing

If you, like most of the country, can’t seem to get the iconic Big Mac chant out of your head and have been seriously craving a famous burger over the last few weeks, you have experienced first-hand the success of the latest Macca’s Big Mac campaign.  Bringing back the iconic chant and last week introducing […]

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
  • Marketing

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024

The 71st Sydney Film Festival has announced that it will present the World Premiere of Midnight Oil: The Hardest Line for its Opening Night Gala on Wednesday, June 5, at the State Theatre, followed by a post-screening celebration in the Sydney Town Hall. The Hardest Line tells Midnight Oil’s trailblazing story for the first time […]

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
  • Marketing

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards

IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]

The Fred Hollows Foundation Appoints Ardent For PR
  • Advertising

The Fred Hollows Foundation Appoints Ardent For PR

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
  • Marketing

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
  • Advertising

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]