Adding to its already extensive advertising offerings, Instagram has now introduced ads in the ‘explore’ tab.
The change means that when a user clicks on a post in the Explore feed and starts scrolling they may see ads, just like in feed.
“For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new,” said Instagram in a blog post.
“Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore.”
Making the announcement, Instagram revealed that 50 per cent of accounts use the Explore function each month, while 80 per cent of people follow at least one business on the platform.
“Brands are an important part of the Instagram experience for people,” the Facebook-owned company said.
“Whether it’s shopping, catching up on stories or discovering the latest trends, we see people actively looking to connect with brands they like.”
While Instagram will no doubt look to deliver a highly-personalised advertising experience as part of the change, users are able to control the ads they see through adjusting their device settings or ad preferences on Facebook.