The Australian Association of National Advertisers (AANA) has announced another high profile speaker at its major conference, RESET 2015.
“We are thrilled to once again be welcoming Marc de Swaan Arons, chief marketing officer and executive Board member, Millward Brown Vermeer, to the AANA stage,” announced Sunita Gloster, CEO of the AANA. “Marc will be sharing the conclusions from Vermeer’s latest global leadership study: Insights2020 – Driving Customer-Centric Growth, which examines the changing role of data and analytics in marketing.
“How marketers approach data has been a leading hot topic for the last few years. With businesses facing an ever increasing influx of information from multiple sources, looking at how we approach data and analytics to unlock breakthrough business strategies is a very relevant topic for our RESET agenda.”
AANA members are currently participating in Millward Brown Vermeer’s Insights2020, a global project which follows on from their renowned Marketing2020 project. The AANA’s RESET conference will be an early presentation of the Insights2020 research, which is currently still in market. The study will propose a strategic framework and practical guidelines for designing the consumer centric organisation and insight ecosystem of the future.
Marc joins a global agenda of speakers at the AANA’s RESET 2015 conference, including: Syl Saller, CMO Diageo plc; Bruce McColl, global CMO Mars; Karen Blackett OBE, chief executive officer MediaCom UK; and Graham Fink, chief creative officer Ogilvy & Mather China.
“The RESET brief is to challenge, inspire, and disrupt marketers’ thinking as they prepare for the coming year. Driving customer centric growth is on every marketer’s plan for 2016,” said Gloster.