We expect help within 78 seconds online

We expect help within 78 seconds online

We’re becoming increasingly impatient with new research showing we expect real-time help in 78 seconds when we encounter issues online.

The Connecting with Customers report from Live Person, who provide digital engagement solutions, indicates speed, real-time help and simplicity are crucial factors when engaging with brands online.

According to the report, 73% of Australian shoppers identified speed and efficiency as the number one factor in creating a great online experience.

Aussies expect real-time help within two minutes online and 84% say they would return to a company website if their needs were met in a simple and efficient way.

Live People surveyed 1,003 Australians and almost half (44%) claimed they would abandon an interaction altogether and move to another website, due to a poor online brand experience.

Click here for the full report.




Please login with linkedin to comment

Latest News

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]