Updated: UM wins Coca-Cola account

Updated: UM wins Coca-Cola account

UPDATED at 2.03pm: Coca-Cola South Pacific has confirmed its appointment of media agency UM that will see a consolidation of media strategy and media buying services.

According to Coca-Cola Naked Communications will continue to work on special projects for Coca-Cola South Pacific.

Coca-Cola thanks both Ikon Communications and Naked Communications for the imact to the business over the last seven and ten years respectively. 

Ikon Communications had previously held the account since 2007.

The account is thought to be worth around $30 million.

Mat Baxter, CEO of UM, has said they are unable to comment at this time.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]