UM leads charge in MFA nominations

The finalists for this year’s media Federation Australia awards have been announced, with UM and MEC leading the way with nominations.

This year 160 judges pored over the entries from the brightest and best of the media industry to select the 48 contenders battling it out in 12 categories – with the overall winner decided by major sponsor Seven RED.

UM has 12 nominations across the categories, with a number for McDonald’s work, while MEC has picked up ninenods, the best performer of the GroupM agencies.

Greg Graham, MFA Awards vice chairman said: “Once again the quality of the entries this year was outstanding and a real celebration of enterprising work. It was great to see a range of entries breaking new frontiers and delivering superior client results.”

The awards are announced at The Star on October 24.

The shortlisted finalists:

Automotive

• Help Me Choose, Initiative for Hyundai & Kia

• The Aussie Spin, MEC for Mitsubishi

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota

Motor Corporation

Beverages – Sponsored by APN Outdoor

• Coca-Cola: Share a Coke & a Song, Ikon Communications for Coca-Cola Australia

• Wild Turkey РThe Turkey 10, Match Media for Campari Australia

• Gatorade: Turning Cricket Athleticism into Business Success, PHD for PepsiCo

Australia

Finance/Insurance/Government/ Corporate & Real Estate – Sponsored by the AANA

• House Party, MediaCom for NSW Government

¬ï How “Support Team Stories” Meant Game, Set and Match for ANZ, PHD for ANZ

• My QuitBuddy, UM for Australian National Preventive Health Agency

Clothing/Cosmetics & Retail

• When Fans Become Famous, MEC for Henkel Australia

• The Muffin Break Great Bake Sale: Baking For Love, Slingshot Digital for Muffin

Break

¬ï The World’s Longest Catwalk, UM for ECCO

Food & Grocery – Sponsored by the Advertising Standard Bureau

• Tim Tam, MEC for Arnotts

¬ï Ben & Jerry’s Sundae Sessions, Mindshare for Unilever

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

¬ï McDonald’s Get Grilled, UM for McDonald’s

IT & Consumer Durables

• Canon PIXMA Printables and Ice Age 4, MediaCom for Canon

• The Team Behind the Team, UM for Microsoft

• Halo Capture the Poster, UM for Microsoft

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

• Getting Fans Out of the Closet and Into the Cinema, MEC for Transmissions Films

• Horrorific Results, MEC for Paramount Pictures

• Build Your Bucket List, UM for South African Tourism

• Fast Front Pages, UM for News Corp

Partnership Award

• MLA Australia Day Lambnesia Campaign, CONNECT (Network TEN & DMG

Australia) for Australian Meat & Live Stock Association

• Making it Count РHow Powerade Moved From a Sport Destination to Journey, MCN

for Powerade

• XXXX Island & the Good Life, Nine Entertainment Co. РPowered for Lion

Best Strategic Launch Campaign – Sponsored by SBS

• Horrorific Results, MEC for Paramount Pictures

¬ï McDonald’s – Track My Macc’s, OMD for McDonald’s Australia

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota

Best Integrated Media Campaign – Sponsored by Multi Channel Network

• Wild Turkey РThe Turkey 10, Match Media for Campari Australia

• Responsible Drinking РWhat Are You Doing to Yourself, MediaCom for NSW

Ministry of Health

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

Best Use Of A Small Budget (Up To $300,000) – Sponsored by IPSOS

• Give Music Generator РUnwrapping the Gift of Giving Music, MediaCom for

Universal Music

• How to Launch a Business While Sitting on the Toilet, Naked Communications for

Who Gives a Crap

¬ï The World’s Longest Catwalk, UM for ECCO

Best Media Innovation – Sponsored by Nine Entertainment Co.

• When Fans Become Famous, MEC for Henkel Australia

• Fast Front Pages, UM for News Corp

• Horrorific Results, MEC for Paramount Pictures

¬ï McDonald’s Gets Grilled, UM for McDonald’s

Best Demonstration Of Results – Sponsored by the Outdoor Media Association

¬ï Shifting Stock – Campbell’s Real Stock, MEC for Campbell Arnott’s

• NSW Health Get Healthy, MediaCom for NSW Health

• Virgin Mobile, Fair Go Bro, Starcom MediaVest Group for Virgin Mobile

Best Application Of Research – Sponsored by Telstra Media

• Spirit of Tasmania: Drive Straight into Your Next Holiday, Maxus for Spirit of

Tasmania

• GSK Flu Tracker, Maxus for GlaxoSmithKline

• Optimising Screens Investment to drive Taken 2 Box Office, ZenithOptimedia for 20th

Century Fox

Marketing Team Of The Year – Sponsored by the Media Federation of Australia

• Meat & Livestock Australia

• Universal Sony Pictures Home Entertainment Australia

• Virgin Mobile Australia