Fashion Designer Alex Perry will collaborate with fashion Instagram sensation Sydney Fashion Blogger and co-sponsor Estee Lauder to shoot a short digital film for exclusive release on women’s lifestyle platform Rescu.com.au.
The Sydney Fashion Blogger is a Stylist and full-time creative producer whose real name is Antoinette Marie. The online star will act as muse for esteemed Australian designer Alex Perry.
The documentary will explore front row and backstage politics of the Mercedes Benz Fashion Week (MBFWA).
“The artist and his muse is a subject that always captures the imagination and one which we are excited to capture in our digital video footage,” said Bahar Etminan, founder of Rescu.com.au.
Richard Stenlake and his agency Made will be the Creative Directors for the project.
The video is due to go live on Friday 11th April.