News Corp ups online subs price on the The Oz

News Corp ups online subs price on the The Oz

News Corp Australia has increased the price of its weekly digital subscription from $2.95 to $4.

“This is the first price increase since we became the first general newspaper brand to launch digital subscriptions in 2011,” a News Corp Australia spokesperson said.

“A digital subscription now also includes The Australian’s digital print edition and lite access to news+. We are continually evolving our digital subscription offer and believe that $4 a week represents great value for money.

The Australian now has over 55,000 digital subscribers, a number that has been growing around 10% per quarter. When you combine this with print sales, The Australian now has more paying weekday customers than at any time in its history.”

The increase should add another $57,000 to the company’s coffers each week or just over $3 million on an annual basis. A figure News will no doubt hope expands further in the very near future.

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