ZenithOptimedia has poached Mediacom’s Jonathan Betts (pictured) to a group business director role, where he will manage its lucrative Nestle account.
Betts joins from Mediacom where he was most recently group director, client communications and planning. Previous to that he was the agency’s head of digital.
Betts said: “I am really excited to be joining ZenithOptimedia. When speaking to Ian [Perrin] and his team I was really excited by their vision of becoming an open agency. I had a real sense of the momentum within the agency and their client list is world class. I hope by working with all the teams at ZenithOptimedia, Nestle and their agencies we can create some amazing work.”
Ian Perrin, CEO at ZenithOptimedia, added: “It is critical for us to recruit the most open-minded thinkers in Australia, and Jonathan fits the bill perfectly. He will be a great asset in developing our digital product, as well leading our clients forward.”