Lactalis Parmalat has apponited ZenithOptimedia to its media strategy and planning duties.
The win comes off the back of the media buying assignment that was won through a pitch last year. Lactalis Parmalat brands include Pauls, Vaalia, Ice Break, Oak, Breaka.
Ian Perrin (pictured), CEO at ZenithOptimedia, said: “We are thrilled that Lactalis Parmalat has decided to extend their remit with ZenithOptimedia. This adds to the new business growth we have seen in 2013 through recent wins for Tourism NT and Compare The Market. But more importantly, clients are genuinely starting to see the value of open communications and how it can liberate their communications process.”