Carat has been crowned Sydney’s most fashionable agency in a fierce marie claire competition that pitted eight of the city’s media agencies against each other.
The Get Your Fash-On event saw Carat, Ikon, Initiative, MEC, Mediacom, Mindshare, OMD and Universal McCann show off their style IQ in front of marie claire’s editor and publisher, Jackie Frank.
Each agency was tasked with building a team of eight people, including models and stylists, and breathing life into their allocated theme within a 15-minute fashion shoot.
Briefs included a black and white Block-Party and tropical Trop-Fest. Carat and Mediacom made it into final showdown with Carat crowned at the end of the runway.
Mindshare was also recognised, awarded Sydney’s most sociable agency for their standout presence and activity across social media in the lead up to the event and one the night itself.
Frank said the 2013 event was the “most successful yet with each of the eight agencies bringing their fashion-forward fun and flair”.
“A big congratulations to all agencies who took part. We look forward to bringing the campaign back in 2014.”
Watch the video below for highlights from the night.