Digital subscriptions to The Australian and Business Spectator are set to be bundled as News Corp Australia announces a new combined sales team.
The bundled digital subscriptions will be available from February 10 at a cost of $4 a week with full digital access to both publications.
Alan Kohler, editor-in-chief of the Business Spectator, said the move will allow investment in the brand with a new home page, refreshed video content, enhanced markets data and improved newsletters to be included in the updates.
“Moving to a subscription service will allow us to not only continue to provide the high quality business news and insights our audience has come to expect, but also to give them access to The Australian and exclusive content from The Wall Street Journal and Dow Jones,” Kohler said.
The Australian CEO, Nicholas Gray, said: “Together, Business Spectator and The Australian offer the country’s best premium business news, opinion and analysis. I’m pleased that we are now able to enhance The Australian’s digital subscription packages to include full access to Business Spectator, while offering new subscribers to Business Spectator the opportunity to enjoy unlimited access to The Australian’s digital products.”
The combined sales team will bring together The Australian, Business Specator, Eureka Report and WSJ.com under general manager sales, Rachel Savio.
Katie Flannigan, group account director in News Corp Australia’s national sales team, has been appointed head of strategy and partnerships where she is tasked with selling and executing tie-ups including events and conferences.
Flannigan’s appointment follows those of Vaughan Cottier as deputy manager sales and Craig Manning as key categories manager.
“Through our united sales team, advertisers and brands have access to a premium audience of more than 3.5 million Australians across print, digital, tablet and mobile. Our strategy will see us continue to uncover new and innovative revenue opportunities to connect these advertisers with their consumers.
“We will also have a greater vertical focus on our key categories to develop deeper relationships with brands and advertisers across property, finance, travel, recruitment and education.
“Over the last few months, we have built the talent and capabilities within the team and I am confident that we have the right team in place to take The Australian forward as it enters its 50th year. The addition of Business Spectator, Eureka Report and WSJ.com in Australia to the portfolio only strengthens our offering to advertisers increasing integration opportunities between the brands.”
Business Spectator editor Jackson Hewett’s role has been expanded to include head of business video for both publications.
He will report to Kohler and The Australian’s business editor, Geoff Elliott. The videos will include a daily morning program which will wrap the overnight news from the global markets, feature key storeis of the day and interviews with senior business leaders.