Avant Card and Z-Card team up

Avant Card and Z-Card team up

Out of home media company, Avant Card, and pocket media specialists, Z-Card have begun holding hands in partnership.

The new partnership kicks off with a major campaign for a telecommunications company.

Check out the full release below.

 

"For immediate release. 13 March 2014

FROM A TO Z – AVANT CARD AND Z-CARD® JOIN FORCES

More than 6 million people reached per week in new partnership agreement.

Leading Australian out of home media company Avant Card has entered into an exciting new partnership agreement with Z-CARD® – the global specialists in PocketMedia® solutions, kicking off with a campaign for a major telecommunications company. The partnership deal sees Z-CARD® providing its clients with access to Avant Card’s extensive distribution network in return for Avant Card promoting Z-CARD® as a print medium to their clients.

Both companies have been established in Australia for over twenty years but this is the first time the companies have joined forces, recognizing the complementary print and design space in which they both operate and the opportunity to leverage mutually beneficial opportunities for their respective clients – the majority of which are leading corporates and arts and culture organisations.

A special 4 Column Jumbo Z-CARD® was produced in line with Avant Card display specifications for distribution throughout universities, cafes, bars, across Australia as part of this first ever joint campaign.

Z-CARD®’s Managing Director Rodney Serhan believes, “the synergy between our two companies is perfect and represents an exciting new offering for other brands” being able to tailor distribution through their network of universities, cafes and student-frequented venues for client marketing campaigns.

Pat Mackle, Avant Card’s Managing Director, says, “I’m thrilled about our new partnership with Z-CARD®. It’s a positive and logical move for print-based media companies like ours and augurs well for the future of our collective clients in terms of outcomes. As far as I’m concerned, it’s win-win for all of us.”"




Please login with linkedin to comment

Latest News

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]