Agencies against each other in SBS World Cup challenge

Agencies against each other in SBS World Cup challenge

As part of the countdown to the 2014 FIFA World Cup in Brazil, the SBS Media Sales team hosted an exclusive World Cup Agency Challenge in Sydney on Wednesday night.

The event was held at the All Sorts Indoor Sports Centre in Alexandria and was attended by around 250 people with teams competing in an indoor football challenge. Twenty two media agencies representing a World Cup nation, faced off against each other in a competition that saw each team play 3 games before the top two faced each other in the final.

The night was filled with entertainment for spectators including games commentating by SBS Sport talent, David Zdrilic, Les Murray, Craig Foster and Lucy Zelic. It was also a celebration of Football and everything Brazilian, with guests enjoying Brazilian food, dancers and music, as well as bubble football, football jugglers and prodigy U10 players performing tricks during intervals of play.

OMD agency, representing Italy, was crowned champions for 2014 in an official award ceremony at the conclusion of the night. 

Winning media agency, OMD, representing Italy, holding their champions trophy with SBS Football Presenter David Zdrilic in the yellow jersey; to the right of David is Head of OMD Direct Trading, Paul Waller.

Brazilian Dancers & Football Jugglers 

Agency OMD (in blue Italy jerseys) in action versus Slingshot agency team (in red & white jersey).




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]