303 MullenLowe has appointed Michael Corry as head of digital strategy.
303 MullenLowe Australia CEO Nick Cleaver said: “Michael is a person with a huge depth of digital strategic smarts born of a passion for technology.
“His capabilities will add significantly to our growing digital, data, analytics, search and online media capabilities.
“He has a rare talent that encompasses the broader digital ecosystem and therefore helps bring together a range of different disciplines.
“He will work across our Mediahub offering headed by Andrew Livingston nationally and Rene Migliore in Perth as well as with Charles Rallings our head of CX.”
Corry will be based in 303 MullenLowe’s Perth office but will work nationally with the group.
Corry’s career spans over fourteen years working in media and digital agencies including Carat Perth, and before then at iiNet where over a five year stretch he worked across significant product development, innovation and growth projects.
Corry said: “I am excited to be joining 303 MullenLowe and the Mediahub team as it continues to power on with the growth of its hyper-bundled offer.
“There are few opportunities in the country to work with an exciting new media offer as well as being able to access data, analytics, CX, social and creative capabilities all housed in one operating unit.
“While digital technology is an absolute necessity for competing in an ever- fragmenting marketing and communications landscape, I believe only the best balance and collaboration between creative and media will deliver incremental business outcomes for clients. This role presents this opportunity.
“I see this as a chance to work on an exciting range of clients to whom we offer a broad range of capabilities. There’s a talented line up of people on the ground in Perth that are poised to take the business to another level and I look forward to being a part of that evolving story.”
303 MullenLowe Perth managing director Derry Simpson said: “Michael is the most outstanding digital media strategist in Perth and we see his skills as adding significantly to our core digital offering.
“Effectively harnessing the many moving parts of digital connectedness is pivotal to enhancing the customer experience and that is increasingly an area of focus for us.”