20 Questions With Cummins&Partners’ Sarah McGregor

20 Questions With Cummins&Partners’ Sarah McGregor
B&T Magazine
By B&T Magazine



Loving our game of 20 Questions With? Good news! Today we’re once again dishing out the goods with another cracking chat.

Today we’re talking to Cummins&Partners creative director Sarah McGregor and asking her the hard questions, like whether she replaces the office milk and her go-to karaoke song. Sarah was awarded this year’s Creative award.

20 QUESTIONS WITH Sarah McGregor

  1. Best thing about winning a B&T Women In Media Award?

Knowing that every time someone wins a B&T Women in Media Award, we’re moving a little closer to the day we won’t need Women in Media Awards.

  1. Where’s your trophy?

It’s on my desk, looking a teeny bit worse for wear from the journey home in my suitcase – not from the after-party, I promise.

  1. How many trophies do you now have in your trophy cabinet?

Ooh… a few nowadays, but they’re all decorating the receptions of the various agencies I’ve worked at. I don’t get to keep them sadly.

  1. One thing you’d do to change your industry for the better?

Encourage more women to come back (and stay) after having children – especially in creative departments.

  1. What makes you mad?

Inequality, inertia, injustice. The power of creativity however, is it can turn getting mad into getting even.

  1. What makes you happy?

The infectious thrill and momentum of a great idea.

  1. How would colleagues describe you?

Determined. Enthusiastic. Supportive. A ruthless murderer of exclamation marks.

  1. How would you describe your colleagues?

Just the best – scary smart, funny, modest, kind. They are unicorns of colleagues.

  1. Favourite industry hero?

Esther Clerehan. A doyen of wisdom, and selfless dispenser of advice to so many in this industry, myself included.

  1. Your one career regret?

My Art Director and I were once knocked back from a job in London many moons ago with the line “Sorry, but we already have a girl team…” I often lay awake, workshopping a better response than the stunned silence I deployed at the time.

  1. Your biggest career tip?

Embrace the hustle, forever – there’s no one moment where you can stop, relax and say “This is it now; I’ve made it”. You have to keep moving, pushing, growing.

  1. Best stress reliever?

When I reach my front door at night, I can hear my little boy running down the corridor shouting “Mummy! Mummy!” – everything just melts away in that moment.

  1. Dream holiday destination?

The Brando, French Polynesia (post Powerball win).

  1. The one book you’d recommend?

The Goldfinch, by Donna Tartt – she is a devastatingly beautiful writer.

  1. If you weren’t doing this what would you be doing?

I think I would have gone into journalism, maybe radio.

  1. Where will you be in 10 years’ time?

See question 12.

  1. The one technology you just don’t understand?

I find most ultra new tech challenging to get my head around. Luckily I’m not afraid to ask dumb questions.

  1. Your most embarrassing media addiction?

The bitchy brilliance of Fashion Critical.

  1. Go-to karaoke song?

‘We built this city’ by Starship. Ugh.

  1. Do you replace the milk in the staff fridge?

I don’t have to. We get free milk here. Free …Oh the perks.

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20 questions with cummins&partners Sarah McGregor

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