Top Creatives & Strategists To Headline Miami Ad School’s Account Planning Boot Camp
Miami Ad School today announced a line up of Sydney’s leading planning and creative talent to teach its Account Planning Boot camp 2017.
The Account Planning Boot camp is an intensive 10-week training course designed to develop a creative mindset for planners as well as teaching strategic skills in understanding and analyzing data, developing insights, writing briefs and creating and executing concepts. It is recommended for planners, creatives, account service, brand owners and recent graduates. It starts on 3 January and ends on 15 March with a career management workshop.
Jerker Fagerström, executive creative director at McCann will teach a class ‘Tool Box’ where planners team with creatives to write briefs, develop strategies, concept ideas and execute campaigns. Students present their projects in a competitive setting, the class ‘The Pitch’, taught by Dylan Taylor of the Dylan Agency.
A number of Australia’s leading planners will conduct intensive weekend workshops on ‘Essential Planning’ topics:
- Al Crawford, Executive Planning Director, Clemenger BBDO on ‘Account Planning: an Overview’
- Ian MacDonald, Strategy Director, McCann on ‘Creative Brief Writing’
- Iona MacGregor, Chief Strategy Officer, Marcel on ‘Understanding Brand Issues’
- Dominic McCarthy, Head of Qualitative Strategy, The Leading Edge on ‘Qualitative Research’
- Michael Hogg, Strategic Planning Director and lead planner of The Monkey’s team that won the 2016 Effie Grand Prix, on ‘Measuring Effectiveness’
- Marcelo Andrado, Digital Strategy Director, OMD on ‘Social Content & Media Planning’
- Julia Vargiu, Founder & Principal, New Business Methodologies on ‘New Business’.
Fagerström is an internationally renowned creative leader with a background in strategy and business development. Fagerström and his teams have been awarded at every major global awards show, having collected a Titanium Lion, a Cyber Grand Prix at Cannes, a Eurobest Outdoor Grand Prix among other coveted gongs. He has worked on global clients such as McDonald’s, Adidas, Volkswagen, Lufthansa, Carlsberg and H&M, and in Australia his client experience includes Bunnings, Officeworks, Kmart, Mastercard, Purina, Microsoft, Xbox, Uncle Toby’s and Coke/Sprite.
Says Fagerström: ‘We found the Miami Ad School Account Planning Boot Camp to be a very effective training course that helps juniors short-cut their career into mid level positions. Planners not only pick up the skills necessary to make it as a planner, but they also, just as importantly, develop a creative mindset. I recommend the boot camp also to creatives.’
Taylor’s said: ‘Our aim is to help students create original campaigns of a professional standard to win business in real life. In fact, we will get a client to provide a real brief. We’ll also enter the best campaigns into global student competitions which will accelerate the students’ careers’.
Taylor’s track record includes 300 Awards, being part of the B&T Agency of the Decade team, judging most recognised award shows and being the first Australian awarded the Irving Wunderman Award for lifetime achievement at the 30th Caples Award Show. In the same year, he was also named Australian Direct Marketer of the Year.
The Account Planning Boot Camp runs four weekly workshops: ‘The Pitch’ on Monday evenings; the ‘Tool Box’ on Wednesday evenings, both from 6.30m to 9.30pm. Weekend workshops on essential planning issues are hosted at the instructors’ agencies on Friday evenings, 5pm to 9pm and Saturday mornings, 9am to 1pm. In week 11 of the Account Planning Boot Camp Students have the opportunity to visit agencies to learn about different agency cultures. Tuition fees are $5,5oo. Applications are now open on www.miamiadschool.com/admissions
Latest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.