Media Owners Go Up Against Agencies In Charity Cricket Match For UnLtd & Breast Cancer Australia

Media Owners Go Up Against Agencies In Charity Cricket Match For UnLtd & Breast Cancer Australia
SHARE
THIS



Rival media owners and agencies will put competition aside in Sydney on Thursday 16 February 2017 when they take to the field for “The Big Clash”, a special annual 20/20 charity cricket match to raise funds for UnLtd.

This year,the match will also raise funds for Breast Cancer Network Australia in support of Mindshare chief investment officer, Nicola Lewis, who was diagnosed with breast cancer in mid-2016.

“Since my diagnosis, I‘ve been in awe of the level of care and support available for women with breast cancer in Australia. And I consider myself to be one of the lucky ones,” she said.

“Outside of the system I also have great friends, a wonderful husband, an incredibly supportive workplace and importantly, as proven by the Big Clash event, an industry that genuinely cares for me. But there are many women who are not as lucky as me, and who embark on the long and very difficult journey without close support or guidance.

“The Breast Cancer Network Australia does amazing and important work for thousands of women around the country who are living with breast cancer, and I’m thrilled The Big Clash is throwing support behind it this year.”

The Big Clash will also continue to support UnLtd, with funds going to support BackTrack’s girls program “Running Strong”. The program works with disadvantaged girls to help them complete their education, learn resilience, and engage with life and the community.

CEO UnLtd Paul Fisher said, “The Big Clash is a standout example of channelling our industry’s renowned competitive spirit to raise funds that change the lives of many young Australians, and UnLtd is excited again to be involved in what is fast becoming a must-watch media industry event”.

Chris Freel, commercial director at Pandora and Oliver Newton, national sales director at JCDecaux, founded the event and are looking forward to this year’s event being the biggest yet.

Freel commented, “Having raised more than $50,000 in the first two years of The Big Clash we are keen to double that amount this year. We will once again support UnLtd and focus on the great work that BackTrack is doing supporting young girls.

“We’re also pleased to support Nicola Lewis and the Breast Cancer Network Australia who raise funds for the support of women who are diagnosed with breast cancer.”

Newton added, “We would love to get more people down to the event this year. It’s not just the middle-aged men on the field, we have some great mystery guests popping down to support on the day, so please come down for a drink to watch THE match of the year – and bring your teams, friends and families too!”

Now in its third year, The Big Clash scoreboard is tied at 1-1, so the field is open for the taking by either team.

The Big Clash is presented by JCDecaux, MCN and Pandora. Click here to donate and secure your ticket. To get involved please contact: cfreel@pandora.com.

Event details: 

The “Big Clash”

20/20 Charity Cricket Match

Agencies v Media Owners

Time: 2pm – 9pm

Date: Thursday 16 February

Venue: Sydney Uni Oval 1

 

Please login with linkedin to comment

Latest News

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
  • Marketing

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising

In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

by B&T Magazine

B&T Magazine
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.       What does this have to do with a scoreboard? […]

Partner Content

by B&T Magazine

B&T Magazine