Media Monitoring Firm Streem Launches Instant Insights
Streem, a challenger media monitoring and analysis company with customers including the AFL, Samsung, ANZ, the ATO and Myer, is today introducing Instant Insights.
Instant Insights allows customers to quickly and accurately gain insights from their media coverage across Print, Online, TV, Radio and Social.
While Streem already delivers speed, accuracy and flexibility in its media monitoring platform, the Instant Insights tool will for the first time allow customers to derive analysis of media as-it-happens.
The tool will make it fast and simple to garner insights from coverage about an organisation, competitor, spokesperson or issue, straight from the customer’s existing media monitoring brief.
While human-guided media analysis reports remain a key offering, Instant Insights lets customers extract valuable data on the performance of earned media coverage from a single dashboard within Streem’s real-time media intelligence platform.
Streem business lead Elgar Welch said: “Customers have told us they want a mix of media analysis.
“Long form, human-guided analysis might be done on a quarterly basis but customers want fast and simple tools they can use themselves to spread visual take-aways and interesting insights through their organisation.”
The Instant Insights tool will be integrated into Streem’s realtime media intelligence platform which is available across Desktop, Tablet and Mobile.
A customer will be able to instantly create charts and data for simple insights like media coverage volumes, key publications and journalists, through to more advanced insights like share of voice, potential audience reach, competitor benchmarking and coverage themes.
With each insight being separate and unique, a customer will be able to customise and export charts on-demand and drop these into internal reports or make them available to stakeholders.
“The idea is that a media team can identify the insight they need, customise the date range and theming, and be delivered the insight for export within a minute or two,” Welch said.
“The way we develop new product at Streem means we’re continually pushing out new features and incremental improvements based on customer feedback.
“We don’t believe in large, once a year releases and that’s also a product of all our development team being in-house at Surry Hills.”
Existing customers will see Instant Insights rolled out across the Streem platform from today.
Please login with linkedin to comment
StreemLatest News
ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]
SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? We all […]
Global Virtual Communications Consultancy fluid Expands Reach In Australia
Virtual consultancy fluid expands its reach into Australia with Brian Shrowder joining global collective of senior communications consultants
WE Communications Australia Announce New Leadership Roles
WE Communications announces new leadership roles & then communicate it superbly via this expertly penned press release.
Nimble Moves Away From The Bunny Suit In New Work Via Cyclone Creative Agency And Monster & Bear
Payday lenders are the modern equivalent of hocking a car stereo at Cash Converters.
Val Morgan Digital And TheFork Launch Thrillist Serves
Here's some foodie news for the gourmands out there. But that's not to suggest anyone can't sink their teeth into it.
JOY Appoints Phil Watson And Katie Chandler To Leadership Team
JOY appoints Phil Watson & Katie Chandler to leadership team, as headless interloper interrupts accompanying press pic.
Anathea Ruys Named CEO Of UM Australia
B&T has corrected this article and would like to confirm that André Rieu has NOT been named UM's new CEO.
Influencer Platform Social Soup Launches New Division, Soup Pro
Influencer platform Social Soup launches a new division called Soup Pro that's sadly not being led by Sharon Croutons.
BWM Dentsu Launches Charles Sturt Uni’s Zero-Tolerance Campaign Against Sexual Misconduct
New campaign tackles the very serious issue of sexual misconduct on uni campuses. Toga parties & pingas escape mention.
Women Leading Tech: IntelligenceBank’s Tessa Court On Why Building A Business Is The Ultimate Form Of Creativity
Here are wise words from IntelligenceBank's Tessa Court. You could say they're both intelligent and bankable.
Apparent Grows Media Division With Three New Hires
Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]
Northern Territory Launches ‘Seek Different’ Campaign To Attract Interstate Travellers, Via KWP!
Crocs once again front & centre of new NT campaign, making it the ideal vacation for anyone wanting a hook for a hand.
GroupM New Zealand Launches AI-Powered Influencer Marketing Platform
GroupM NZ launches AI-powered influencer platform. But not before joyfully popping the box's accompanying bubblewrap.
“Embrace Your Niche Desire”: Facebook Celebrates Personalised Ads In New Work Via Droga5
Facebook unveils new work from Droga5. B&T has not sought comment on it from Josh Frydenberg.
Sunday TV Wrap: Numbers Down Across The Board In A Slow Sunday
TV numbers are down but are expected to climb as MAFS contestants get stuck into the vino and start their rooting.
Emma Montgomery Returns To Australia As CEO Of Leo Burnett Sydney
Emma Montgomery takes the reins at Leos Sydney. The Clydesdale providing excellent manure for the agency's rose bed.
30U30: Dentsu ANZ CEO Angela Tangas – “We’re In A Good Position For Growth In 2021”
There's always plenty to learn from an Angela Tangas interview. Admittedly, the Hadron Collider is not discussed here.
Ladbrokes Unveils Its Mark Wahlberg Work Via Thinkerbell
These Mark Wahlberg ads are a little lowbrow. Yet, still superior to Daddy's Home and Mark's entire music career.
WPP AUNZ Announces More Consolidation With The The Ogilvy Network
Jens continues to run the red pen and ruler over WPP's operations. With a splattering of sauerkraut from his sandwiches.
The Shannon Company Launches ‘Speak Up And Save LGBTIQ+ Lives’ Campaign To Help Prevent LGBTIQ+ Youth Suicide
Here's a top initiative done really well. In fact, it would win B&T's "sash of excellence" if we had one.
Novatti Empowers iGoDirect Launch Of True Rewards Visa Digital Gift Cards In Australia
B&T would love to receive a Visa Digital Gift Card. Or, just send the alcohol, as that's what we'd spend it on anyway.
Why Everyone Is Talking About Identity Graphs
Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]
Finland’s Coldest Town Launches Summer Olympic Games Bid To Raise Awareness About Climate Change, Via Agencia Africa
What a great privilege to host a summer Olympics. Although Tokyo currently thinking "will this ongoing hell ever end!"
Bundaberg Brewed Drinks Releases New Summer Campaign, Via Carat
Bundaberg releases new summer campaign, somewhat ironically on the first day of autumn.
Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution
Here are top tips on cashing in on the video revolution. Or, you could simply go to the casino and put it all on black.
Creating Efficiencies in the Age of Consumer Privacy
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
