Media merchants have won Total Tools media account following a competitive pitch.
The agency will be responsible for media strategy, planning, buying and implementation from July 1 across the Australian market.
Media Merchants MD James Fitzgerald said: “We’re thrilled to be partnering with one of Australia’s most exciting specialist retailers, Total Tools.”
“Darren, Matt and their broader team share a great passion for retail which is something that runs deep in our organisation. We look forward to assisting them as they continue to grow the business across Australia”.
Media Merchants strategic approach to the brief and dynamic full service offering set them apart from the tendering agencies.
Total Tools general manager of marketing Darren Gunton said: “Media Merchants have a long history of assisting great Australian retailers in achieving their growth ambitions.
“Their dynamic, full service retail offering, deep understanding of the regional marketplace and unmatched agency stability made them a clear choice for us.”