Stargazers of the media business will be interested in this graphic representation of the digital media universe in Australia.
Produced by nuclei recruitment in Sydney, the infographic visually presents Australia’s media landscape.
‘We adapted the idea from our UK partner, Neil’s Recruitment, to create the Australian version of their Digital Agency Starchart for 2014,’ explains Dorota Dopierala, Managing Director of nuclei recruitment. Each leading Australian holding group is presented as a galaxy with its representative holding agencies as its stars. Independent agencies are presented as satellites and individual planets.
‘The agencies are either global and local and hail from the areas of digital media planning, search, data/tech, display, mobile, social media, which includes demand-side platforms and trading desks,’ says Dopierala.
The infographic also gives a sense of the size of the large holding groups within the industry as a whole, as well as the scale and variety of agencies that make up Australia’s core advertising industry.
The full infographic can be viewed here.
Milk+Honey United has been appointed by MG Motors for a special project to help launch its important and exciting new MG4 Electric Vehicle in Australia and New Zealand. The ‘Made You Look’ integrated campaign runs across film, radio, OOH, social and digital. Designed from the ground up, the MG4s new revolutionary EV platform redefines space […]
Vistar Media has announced a new director of enterprise sales, and a number of promotions across its APAC business. This continues the company’s growth trajectory throughout the region following strong H1 results and a succession of promotions last year. Lead image: APAC Promotions and New Hires Luke Adams has been hired to take on the […]
The world of media sales can be very far from easy, which is why B&T is today celebrating Seven’s Victorian and National independent agency sales director, Peter Charles. After doing time at both Nine and Network 10, Charles found his forever home at Seven after joining in 1999. Here he shares the secrets to a […]
The Alcohol and Drug Foundation (ADF) has recently launched the “Keep Their Future Bright” campaign in response to the concerning trends in underage alcohol consumption amongst high school students, specifically 15 to 16-year-olds. A recent survey of 3,240 Year 10 students in SA and NSW revealed a worrying spike in early alcohol consumption, with one-third […]
Yesterday the Workplace Gender Equality Agency (WGEA) released its gender pay gap numbers for the first time, and not everyone agrees with the findings, Following the release, Google Australia – which had a median gender pay gap of 14.9 per cent when total remuneration is considered – sent an internal memo to staff in which […]
Wellbub, a trailblazer in promoting maternal well-being in Singapore, launched its groundbreaking campaign, ‘The Ruin I Need To Fix,’ on Tuesday, 27th February 2024. This transformative initiative aims to challenge societal norms surrounding postpartum bodies, fostering inclusivity and empowering new mothers to embrace the beauty of their journey. The Wellbub team, in collaboration with photographer […]
Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]
Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]