Stargazers of the media business will be interested in this graphic representation of the digital media universe in Australia.
Produced by nuclei recruitment in Sydney, the infographic visually presents Australia’s media landscape.
‘We adapted the idea from our UK partner, Neil’s Recruitment, to create the Australian version of their Digital Agency Starchart for 2014,’ explains Dorota Dopierala, Managing Director of nuclei recruitment. Each leading Australian holding group is presented as a galaxy with its representative holding agencies as its stars. Independent agencies are presented as satellites and individual planets.
‘The agencies are either global and local and hail from the areas of digital media planning, search, data/tech, display, mobile, social media, which includes demand-side platforms and trading desks,’ says Dopierala.
The infographic also gives a sense of the size of the large holding groups within the industry as a whole, as well as the scale and variety of agencies that make up Australia’s core advertising industry.