The media industry and the industry’s social purpose organisation, UnLtd, have united to raise awareness for the youth social impact initiative, ‘Musicians Making A Difference Day’, this Friday 6th December.
Launched by Australian charity, Musicians Making a Difference (MMAD), the day is dedicated to using the power of music to engage and support disadvantaged young people. Today (Friday 6th December) they are encouraging people to share the songs that inspired them through their tough times under the hashtag #MyAnthem, so that others might be inspired to overcome theirs.
MMAD’s important message will be shared nation-wide thanks to a media campaign managed by Kaimera, with the support of media owners including: Network 10, Verizon, Foxtel, Seven, SBS, Win, Prime, Pedestrian TV, MiQ, Nine, Newscorp, Brag, and iHeart Radio.
MMAD co-founder Dominic Brook, said of the campaign: “Music can break down barriers. It can impact people who have isolated themselves from the world or who may need a message of hope to get through a challenging time.
“This campaign was created by once at-risk young people and has been adopted as an annual industry campaign. Having so many powerhouses backing this campaign not only helps us to reach people in their darkest time, it empowers everyday Australians & corporations to use their own experiences to make a positive difference in the world.”
Kaimera CEO, Nick Behr, applauded the ongoing work of MMAD.
“We have only been involved with MMAD for a short time but seeing the way they use creativity as a tool to transform the lives of these kids has been incredible. As an industry that itself benefits so much from the power of creativity, we’re in a privileged position to be able to help.”
“I want to thank the media owners for their generosity, especially given all have their own charitable partnerships they already support. I would also like to thank UnLtd for connecting us to MMAD. We look forward to continuing our support in 2020.”
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