Australia’s media industry has applauded the government’s move to act on the proposed News Media Bargaining Code before the end of the year.
Last week it was revealed by Treasurer Josh Frydenberg that the code – which is expected to see Google and Facebook forced to pay local media companies for news content – will likely come into effect before December 10.
In a joint statement signed by Nine CEO Hugh Marks, Seven West Media CEO James Warburton, News Corp Australia executive chairman Michael Miller [feature image], 10 chief content officer Beverley McGarvey and others, the media industry attempted to dispel some of the myths around the code.
“It is a fact that the Code will not require the platforms to provide any additional user data to news media companies. The Code will not stop them from making changes to their algorithms, or require special treatment for news media businesses,” the note said.
Both Google and Facebook have previously complained about data sharing requirements in the draft code, which states the platforms should “make available user data collected through users’ interactions with news content”.
The joint statement also outlines a number of initiatives the media industry would like to see in the final code.
With the draft code suggesting compulsory arbitration should two parties be unable to come to an agreement, the media joint statement pushes for final offer arbitration.
“This clear and straightforward arbitration model limits incentives on each party to make ambit claims. This is a far more appropriate model than the more traditional slow and expensive arbitration approaches,” it says.
It also suggests the final Code should cover the full suite of products offered by Google and Facebook, such as Google Search and Instagram.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]