Australian consumers forked out more than $20 billion online for good and services over the last 12 months, according to National Australia Bank’s latest Online Retail Sales Index.
The major bank’s research revealed that online spending reached an estimated $20.1 billion over the 12 months to June 2016, up 13.5 per cent on the previous corresponding period.
“The $20.1 billion spent by Australians in the last year is equivalent to 6.8 per cent of spending in the ‘bricks and mortar’ retail sector – with growth by online businesses far outpacing these traditional retailers,” NAB Group chief economist Alan Oster noted.
Takeaway food led the categories for year-on-year growth in online spending – up 56.1 per cent in the 12 months to June – followed by electronic games and toys (24.4 per cent growth), and media (23.3 per cent growth).
When it came to the share of total spending, homeware was number one with 19.9 per cent, with groceries (17.9 per cent) and media rounding out the top three (16.5 per cent).
Looking at the annual share of online spending by state and territory, NSW had the largest portion at 34.9 per cent, followed by Victoria (23.3 per cent), Queensland (18.2 per cent), Western Australia (11.6 per cent), South Australia (6.7 per cent), the ACT (2.2 per cent), Tasmania (2.1 per cent) and the Northern Territory (1.1 per cent).
The index also found that 81 per cent of total online spending was domestic in June, with domestic online sales growth continuing to outpace international sales at 16.9 per cent versus 0.9 per cent respectively.
Online spending remains dominated by those aged between 35 and 44, with monthly growth strongest for the 45 to 54 age bracket, and slowest for the over 65s.
Smaller online retailers (those with revenue of less than $2.5 million) made up roughly 37 per cent of all online retail sales in the 12 months to June, according to the index, and is estimated to be 22.2 per cent higher than compared to a year ago.
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]
A new report from The Bureau of Investigative Journalism has revealed that ads for major brands like Nike, Amazon and ASOS are appearing on COVID-19 and anti-vaccination conspiracy sites. The Bureau’s research spanned the course of three months, in which they found ads for major brands, as well as government sites like the UK’s National Health […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]