Media CEOs Plead With MPs To Change “Outdated” Media Laws

Media CEOs Plead With MPs To Change “Outdated” Media Laws
SHARE
THIS



Chief executives from Australia’s major commercial and subscription TV, newspaper and radio companies united in Canberra yesterday to demonstrate support for the federal government’s broadcast and media reform package.

The gathering was organised by Prime Minister Malcolm Turnbull to try and convince Labor and the Senate to vote for the reforms, which include:

  • Abolishing broadcasting licence fees and datacasting charges.
  • Applying a fee for the spectrum that broadcasters use at a level more reflective of the current media landscape.
  • Further restrictions on gambling advertising in live sporting events across all platforms.
  • Amending the anti-siphoning scheme and list.
  • Repealing the ‘two out of three’ and ‘75 per cent audience reach’ media ownership rules.
  • A broad ranging and comprehensive review of Australian and children’s content.
  • Funding to support the broadcasting of women’s and niche sports.

A joint statement by a number of media company bosses – including Hugh Marks (Nine Entertainment), Tim Worner (Seven West Media), Paul Anderson (Ten Network), Peter Tonagh (Foxtel), Greg Hywood (Fairfax), Michael Miller (News Corp Australasia), Grant Blackley (Southern Cross Austero), Cathy O’Connor (NOVA Entertainment), Rob Atkinson (Australian Radio Network) and Adam Lang (Macquarie Media) – argued that change is crucial to bring media regulation into the digital age and preserve the future viability of the sector.

“Australian media operators must be allowed to compete more effectively against multinational internet giants that are taking hundreds of millions of advertising dollars out of Australia,” the statement read.

“All Australians benefit from having a competitive and independent media sector that is able to deliver checks and balances in a healthy democracy. Australian media needs to be empowered to continue to reflect Australian values and tell Australian stories.

“This package is key to the entire industry’s ability to keep creating great content that is read, watched and listened to by millions of Australians every day.

“Media CEOs call on parliament to preserve Australian content, voices and jobs by supporting the passage of the broadcast and media reform package in its entirety.”

However, the government will find it tough to get the reforms passed, with Labor and the Greens against the ‘two out of three’ rule because both parties believe it could make media ownership more concentrated and minimise diversity, according to Fairfax.

Labor is not expected to change its position on the media reform package after media bosses met with Opposition Leader Bill Shorten to talk turkey, Fairfax noted.

And on a side note, B&T found the above photo an interesting reflection of gender diversity in c-suite level roles within the media industry.

3% Conference banner

 

Please login with linkedin to comment

Advertising Standards Bureau Media reforms RadiumOne

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]