Tonic Health Media, Australia’s leading health and wellbeing network has partnered with the renowned Wellbeing Science Institute to run a campaign to help combat poor sleep, and improve the health and wellbeing of staff within media agencies across the country.
Some 40 per cent of Australians are not getting enough sleep and a recent federal government report has put the financial cost of this nation-wide exhaustion at $26.2 billion a year.
Furthermore, 58 per cent of media agency staff surveyed by Tonic Health Media identified that they are concerned about stress, which impacts on a person’s sleep. Inadequate sleep was a factor in more than 3000 deaths in 2016-17, over 77 per cent of which were related to the effects of inadequate sleep on heart conditions.
In response, Tonic Health Media is joining forces with the Wellbeing Science Institute and running free Sleep Workshops at media agencies in Sydney, Melbourne and Brisbane.
These sessions include teaching participants how to evaluate their sleep patterns and practical advice on how to get a better night’s sleep.
Tonic commercial director, Jack Mortlock, said: “Lack of sleep and high stress levels are particularly prevalent in the media industry, which has a reputation for being a very demanding work environment.
“These workshops are designed to provide the tools and strategies to get the best possible sleep,” Mortlock said.
Tonic national agency director, Sev Celik said Steve Johnson is the perfect person to deliver these sessions as part of its Healthy Living Program, given his expertise and reputation.
“Steve is a wellbeing consultant/advisor to leading professional sporting organisations including the NRL, Australian Cricketers’ Association and the Australian Defence Force,” Celik said.
The Wellbeing Science Institute’s CEO, Steve Johnson is excited about conducting the workshops and making a real difference to the sleep and overall lives of media agency staff.
“Poor quality and short duration sleep negatively impact our emotions; our ability to learn and remember; and the quality of our relationships. Chronic poor sleepers are more likely to be overweight; suffer from mental illnesses; and acquire chronic diseases. But the good news is, with the right knowledge and skills, people can get their sleep back on track quickly,” Johnson said.
It’s expected that 1000-plus media agency staff will participate in the workshops from over 32 agencies, with teams having the opportunity to take part in the Wellbeing Science Institute’s Personal Sleep Experiment.
Of the 10 agencies that have participated in the Sleep Seminars to-date, the feedback has been overwhelmingly positive, because people are learning real skills that they can apply in their personal lives.