Multi Channel Network (MCN) has rebranded to Foxtel Media, effective from today.
Founded in 1997 as MCN, Foxtel Media represents the advertising interests of Foxtel and FOX SPORTS, premium subscription television channel brands and over a hundred premium digital publishers, plus streaming TV services Foxtel Now, Foxtel Go and Kayo.
The business also represents Digital-Out-Of-Home-TV screens.
Foxtel Media has led the development of local and world initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Foxtel Media CEO Mark Frain said the rebadge was a strategic decision, which laid the foundation for future growth.
“Our new Foxtel Media identity reflects our closer alignment with the Foxtel platform – something that will power the next phase of our evolution,” he said.
“We are operating in a fast-evolving environment, and we believe that as Foxtel Media we are in the best position to help the media and marketing sector get closer to Foxtel’s incredibly powerful customer base.
“From the very beginning, our mission has been to connect brands with Foxtel’s high value audiences across live and on-demand content. Whether that be via advertising spots, sponsorships and in-program integration. That commitment is as strong now as it was when MCN was launched 22 years ago, but we’re now adding greater capability to our core, through different people and different technologies.
“Foxtel Media brings together a compelling proposition, combining the world’s best content across our local and global publishing partners, with high-value audiences and innovation in advertising. By leveraging the Foxtel platform and its new user experience, we will deliver new advertising ideas, technologies and models, putting greater focus on understanding the needs of customers, and bringing them closer to our advertising partners.”
Foxtel Media will launch this week with a series of events showcasing new programming and technologies at “Foxtel on Oxford” bespoke new entertainment venue designed to getting closer to our customer.
The custom-built facility operates year-round, and connects advertisers, agencies and subscribers with the Foxtel experience and its wide range of content.