Multi Channel Network (MCN) has appointed leading industry figure David Roddick as chief sales officer.
Roddick joins MCN after five years as sales and marketing director at out of home (OOH) media owner Adshel, which became part of oOh! Media at the end of 2018.
He won extensive industry recognition and awards during his time at Adshel, and pioneered several industry-shaping initiatives, such as the world’s first national digital street furniture network.
He will report to MCN CEO, Mark Frain.
Roddick was formerly international sales director at Clear Channel Outdoor Global, group commercial director at Northcliffe Media, and digital director at News UK.
He will be responsible for the management of MCN’s over 200 strong salesforce in Australia, and will be tasked with leading and leveraging the reinvigorated Foxtel platform across TV and Digital.
He will also be responsible for MCN’s newly launched OOH division.
MCN CEO Mark Frain says the high-profile hire is a strategic decision for MCN as the business looks to re-fresh its innovation proposition in market.
Frain said: “David brings deep expertise across the entire media landscape both locally and internationally, so we’re delighted to have someone of his calibre heading up our sales function and continuing our growth trajectory.
“During my time at MCN I have often heard of David’s achievements and leadership qualities, so I am thrilled our paths have crossed and we can bring such an outstanding executive into the business.
“His varied media sales background will also bring a new perspective to an already strong executive team. MCN is packed with TV experience, so David’s appointment is about adding sales diversity to the business during a time of great change and progress for MCN.
“We are looking to not only invest in new advertising models, but key talent across the business. David’s specialist knowledge, proven accomplishments in the innovation space, and experience in building new advertising propositions will allows us to deliver outstanding outcomes for our agency clients and partners.”
Roddick said the move to MCN is an obvious next step, with the business sharing his goal of innovation and industry evolution.
He said: “I’m very excited to be joining an innovative operation such as MCN, and moreover at such an exciting time of change.
“MCN has a unique position in the market with the breadth of properties we represent, and it’s a great opportunity to re-imagine and drive the future of the industry.
“I’m also looking forward to working with our agency and channel partners to help re-invigorate how they reach and activate audiences across the Foxtel platform.”
Following Roddick’s announcement, MCN will be releasing a series of additional appointments and promotions in the next few months as the business finalises its strategic integration into Foxtel after the disengagement of Network Ten at the end of 2018.
MCN recently announced the replacement of its traditional annual “UpFront” showcase of new programming with a new entertainment venue, “Foxtel on Oxford”.
The custom-built facility will operate year-round, and help connect advertisers, agencies and subscribers with the Foxtel platform and its wide range of content.