MCN Announces Key Exec Appointments & Unveils New Brand

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure.

Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home).

MCN’s chief commercial and corporate development officer, Suzie Blinman, will refocus her role to chief customer and commercial officer to help create more shared value between channel partners and advertisers.

National digital sales director Nev Hasan has been appointed to director of MCN’s new advanced advertising team dedicated to help advertisers win in the attention economy.

Finally, longtime business leader Naomi Edney is director of the new centralised trading group established to provide a fast and efficient transactional sales service for all MCN assets.

All four roles are based in Sydney and will report directly to MCN chief executive Mark Frain.

The company has also unveiled its new brand, revealing a completely new people-centric visual identity and philosophy, which was driven by MCN’s new head of marketing and communications, Sarah Tucker.

MCNimage04

MCN has also promoted Lauren Winters to director of people and culture, and Sammy Lo has been appointed to director, technology, product and operations, heading up the converged tech and product teams across TV and digital.

Chief technology officer Angela Goodsir will be departing MCN at the end of the calendar year, as will Shae Bonney (national director for direct and independent agencies), Paul MacGregor (national director for multiply, marketing and client solutions) and Melina Augoustakis (Melbourne sales director).

Frain said: “MCN has always been known for pioneering technology platforms and generating powerful ideas.

“Our new organisational structure, led by these four exceptional media executives and the broader MCN executive team including Ben Sumpter running MCN Melbourne and Kevin Hearn in Brisbane, will ensure we continue to deliver premium advertising experiences.

“Nick, Suzie, Nev and Naomi’s passion and dedication has helped shape MCN into the leading business it is today and their expertise will help us re-shape the business to ensure improved efficiency and service to our advertisers and partners.

“I’m thrilled to have them as part of MCN’s key leadership team as we look to further disrupt the status quo and reset our business.”

MCN’s rebrand, steered by MCN’s new head of marketing and communications, Sarah Tucker, in partnership with creative agency JOY, sees the business redefine its behaviours, positioning and visual identity to express a new, people-centric philosophy.

“As we look to the future, we’ve made the decision to put people – whether that be our team, partners or clients – at the heart of MCN. We’ve kicked off our transformation with a customer-centric organisational model and I’m thrilled to now share the next stage of our evolution – a people-focused brand position.

“From the way we look, to the way we talk and service our clients, MCN will be focused on putting people at the centre – so much so, we’ve put the silhouette of a person in our new logo. We’re focused on doing things differently, and we look forward to taking our community along on the journey. Welcome to the new MCN.”




Latest News

Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]